Finding the right keywords is the cornerstone of any successful SEO strategy. Among these, low-hanging fruit (LHF) keywords stand out as high-impact opportunities requiring relatively low effort. This article explains what LHF keywords are, how to identify them, and how to optimize your site to maximize their potential.
What Are Low-Hanging Fruit Keywords?
Low-hanging fruit (LHF) keywords are search terms your website already ranks for, typically in positions 8-20 on search engine results pages (SERPs). These rankings place your site either near the bottom of the first page or on the second page, making them prime opportunities for improvement.
Why Are LHF Keywords Easier to Optimize Than New Keywords?
Think of LHF keywords as plants already growing in your garden. They need just a little care—optimizations like improved keyword placement and content enhancement—to thrive and yield results.
In contrast, targeting new keywords is like planting seeds that require time, effort, and the right conditions to grow. There’s no guarantee these seeds will germinate, given competition and other factors.
Focusing on LHF keywords delivers quicker traffic boosts with less effort compared to building rankings for entirely new keywords.
How to Find Low-Hanging Fruit Keywords
Log in to Your Dashboard: Go to your Dashboard > SEO Tools > Site Analyzer.
Navigate to the Keyword Overview Section: This is where the keywords that the website ranks for can be found. Click on “View Keywords”.
Use Quick Win Filters: Locate the “Quick Wins” feature to automatically filter keywords ranked in positions 8-20—your LHF keywords.
Filter by Page: Narrow your focus by viewing LHF keywords for specific pages. This allows for a more targeted optimization process.
What to Do With Low-Hanging Fruit Keywords
Once you’ve identified your LHF keywords, follow these steps to maximize their potential:
Review the Target Page:
Navigate to the page associated with the keyword.
Check if the keyword is effectively integrated in critical areas like the title tag, headings, and the first 100 words of the content.
Optimize Keyword Placement:
Seamlessly incorporate the keyword into key areas like meta descriptions, subheadings, and body content.
Enhance Content Quality:
Add depth to thin or outdated content. Improving the value of your content benefits both user experience and rankings.
Explore New Content Opportunities:
Use related keywords or questions from your research to create new supporting content.
Capture additional traffic while strengthening your authority on the topic.
Strengthen Internal Links:
Link new content back to core pages to improve site authority and keyword relevance.
Track Your Progress:
Use RankingMojo's tools to regularly monitor the performance of optimized pages and identify new opportunities.
Pro Tip: Use tools like SurferSEO, SEMRush, or SERanking to optimize your content further. Once the content is fine-tuned, share it with your clients through RankingMojo’s Messages feature to gather feedback and approvals seamlessly. This approach ensures smooth collaboration and faster implementation of your SEO improvements.
The Power of Optimizing for Low-Hanging Fruit
By focusing on low-hanging fruit keywords, you can make meaningful improvements to your website’s visibility and rankings with minimal effort. Regularly identifying and optimizing for these keywords helps drive more targeted traffic to your site, builds your authority, and ensures steady SEO performance over time. It’s a simple yet powerful strategy for quick wins that deliver long-term results.